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ServiceNow, Inc. stock research

Sep 30, 2025

FY2025 Q3

ServiceNow (NOW) Gross Margin — Quarter Ended Sep 30, 2025

Revenue and gross profit both increased compared to the prior quarter and the same quarter last year. Gross margin weakened slightly from the prior quarter and was lower than the same quarter a year ago.

Gross margin takeaway

Quarter ended Sep 30, 2025 · FY2025 Q3

Revenue and gross profit both increased compared to the prior quarter and the same quarter last year. Gross margin weakened slightly from the prior quarter and was lower than the same quarter a year ago.

  • The relationship between revenue and cost of revenue shows that cost grew faster than revenue, which pressured gross margin. The strongest observable driver is the relative growth of cost of revenue compared to revenue.
  • Compared to the prior quarter, gross margin was slightly lower despite higher revenue and gross profit. Versus the same quarter last year, gross margin weakened as cost of revenue increased at a faster pace than revenue.

Gross margin snapshot

The selected quarter's reported revenue, gross profit, direct costs, and margin comparisons.

Gross margin

77.3%

Gross profit

$2.6B

Revenue

$3.4B

Cost of revenue

$774.0M

Quarter-over-quarter change

-0.2 pts

Year-over-year change

-1.8 pts

Quarterly gross margin trend

A four-quarter view of the revenue and direct-cost bridge behind gross margin.

PeriodRevenueGross profitCost of revenueGross margin
Dec 31, 2024$3.0B$2.3B$631.0M78.7%
Mar 31, 2025$3.1B$2.4B$651.0M78.9%
Jun 30, 2025$3.2B$2.5B$724.0M77.5%
Sep 30, 2025$3.4B$2.6B$774.0M77.3%

Quarterly comparisons

Compare the selected margin with the preceding quarter and the same fiscal quarter one year earlier.

Previous-quarter change

Jun 30, 2025

-0.2 pts

Year-over-year change

Sep 30, 2024

-1.8 pts

What the margin says

Filing-constrained interpretation of margin direction, comparisons, and what to monitor next.

The relationship between revenue and cost of revenue shows that cost grew faster than revenue, which pressured gross margin. The strongest observable driver is the relative growth of cost of revenue compared to revenue.

Compared to the prior quarter, gross margin was slightly lower despite higher revenue and gross profit. Versus the same quarter last year, gross margin weakened as cost of revenue increased at a faster pace than revenue.

Monitor the trend in cost of revenue growth relative to revenue growth in upcoming quarters.

NOW Gross Margin — Quarter Ended Sep 30, 2025