UL
ULTA
Year ended Feb 3, 2024 · FY2025 10-K

Ulta Beauty (ULTA) 10-K Summary — Year Ended Feb 3, 2024

Ulta Beauty is the largest specialty beauty retailer in the United States, offering a wide assortment of cosmetics, fragrance, skincare, haircare, and salon services. The company reported revenue growth for the fiscal year ended February 3, 2024, with operating income and net income both reflecting strong profitability.

Key takeaway

Year ended Feb 3, 2024 · FY2025 10-K

Ulta Beauty is the largest specialty beauty retailer in the United States, offering a wide assortment of cosmetics, fragrance, skincare, haircare, and salon services. The company reported revenue growth for the fiscal year ended February 3, 2024, with operating income and net income both reflecting strong profitability.

Financial snapshot

Selected annual figures reported with the filing, shown separately from the narrative summary.

Annual revenue

$11.2B

Revenue reported for the fiscal year.

Operating income

$1.7B

Income from operations reported for the year.

Net income

$1.3B

Net income reported for the year.

Operating cash flow

$1.5B

Cash generated by operating activities.

Annual revenue trend

Reported annual revenue and its change from the preceding fiscal year.

Period endedRevenueYear-over-year change
Jan 29, 2022$8.6Bn/a
Jan 28, 2023$10.2B+18.3%
Feb 3, 2024$11.2B+9.8%

Business overview

Ulta Beauty operates more than 1,350 stores across the United States, primarily in convenient, high-traffic locations, and offers approximately 25,000 products from about 600 brands. The company also provides full-service hair salons and Benefit Brow Bars in nearly every store, along with a digital presence through its website and mobile apps. Additionally, through a partnership with Target Corporation, Ulta Beauty has over 500 shop-in-shop locations within Target stores.

Financial performance

Revenue increased compared to the prior year, driven by growth in comparable sales and new store openings. Operating income and net income also rose, reflecting improved operational efficiency and cost management. Cash flow from operations remained strong, supporting the company's financial position.

Material risks

The filing identifies risks related to changes in consumer preferences and spending patterns, which could affect demand for beauty products and services. The company also faces risks from increased competition in the specialty retail and e-commerce space. Additionally, supply chain disruptions and cybersecurity threats are noted as potential operational risks.

Liquidity and capital

Primary sources of liquidity include cash from operations and borrowings under the credit facility. Cash needs are driven by rent, capital expenditures for new and remodeled stores, inventory expansion, share repurchases, and information technology investments.

What to watch

Monitor the company's comparable sales growth and any changes in consumer spending trends in the beauty category.